The monitored state

violent anarchists attacked the police with water cannons, batons and tear gas must fight - that would have a few on 30.9. like to hear. Too bad that things have gone very differently. But the truth is no concern here, the truth is made. The major media will determine how the past is interpreted. The public service personnel policy to make party membership, the private is: who pays the piper, calls the tune. And it is not the bread from the readers. To get help
particularly impressive image evidence is there of course, a few infiltrating provocateurs into the ranks of the opponents (see Hamburger Abendblatt ). Images rampaging enemies of the state hunting the respectable citizens of the necessary drive a fear to them in the arms of a law-and-order government. Thus, the defamation of the dissident mass functions on the road, then make believe, it is policy made. Or rather was.

The Postman Always Rings Twice
Unfortunately, the protesters had held cobblestones something much more dangerous in the hands of: cameras. The strategist behind the attack on 30.9. have reckoned without the host. In this case the host is YouTube. Long before PR consultant had the opportunity to reinterpret what happened, it was already online and entered the public consciousness. Claims that the demonstrators had thrown stones paving could impress only die-hard followers of the government and had to quickly put be. Suddenly video disappeared from the Internet, only to reappear on another site. The Net never forgets. A handful of media can be manipulated, a whole network is not more of it.

Pandore rifle
This shows that the policy-PR of the old school has missed the train. A paradigm shift has taken place. The Internet creates a digital public, who control neither suppress nor can. The opinion of the major media monopoly is broken. The state authority can not intervene unobserved, when everything is broadcast live on the net. Instead of the Orwellian police state, we have monitored the state. No wonder that all dictatorships to stake, to fight the Internet. There is already too late for us. Pandora has already opened up their sleeve.

different viewing angle
Unlike traditional media to meet the numerous small channels no journalistic standards. So-called citizen journalists, the new publication opportunities, such as blogs are rarely use-trained journalists and not rise at all until the claim to objectivity or secure sources. But who are interested in quality standards if they are equally stained by an opinion and serve their own agenda? Today I have the opportunity over the Internet between to compare many official and unofficial channels and make me an image from different viewing angles. And I notice how far the interpretations are apart. If I have seen the self-reported, resulting in Stuttgart can now happen more often, it scares me how far it is the public generated image sometimes. As a media consumer I have to self-judge the credibility of various media. And the better off today by comparison.

Viral communication
The medium changes the consumer. Not every media consumer self-produced content on the blogs on it, or videos online Encyclopedia provides. He is, however, Information in its digital social network, and further commented that often. Through his choice and his opinion is the editor and commentator of the users, thus contributing to the digital public. He has previously done in the pub, but who is now a global network. Information can spread this viral. And that is no longer controllable. It is no longer a monopoly of information and opinion, journalism is no longer what it once was.

Digital public
Communication between government and citizens must and will be changing. But not only greater transparency, the result of this change will be, there are also new techniques be developed to manipulate the digital public. PR agencies specializing increasingly in social media and to use techniques such as astroturfing , the pretense of a citizens' movement in the net. Similarly, the Astroturfingvorwurf is used to citizens' movements to the new public diffamieren.Die digital battlefield of the media is the opinion sovereignty. Only those who are exploiting them in constant change dividend understands world can communicate in their successful and differentiated consume. We are in a transitional period where the old world meets the new. That this battle not only in the virtual space is challenged, informed us of 30.9. shown in the Stuttgart park.